Tran Thi Lan - In: International Journal of Financial Studies : open … 10 (2022) 4, pp. 1-17
This paper aims to identify risk awareness through factors that influence the intention to buy people's life insurance … factors consisting of financial literacy, brand name, risk awareness, and gender were considered the second most important … the most crucial factor affecting the dependent variable. Saving motivation, financial literacy, brand name, and risk …