Xue, Haibo; Zhao, Xin; Nikolay, Pokachev; Qin, Jiayi - In: Journal of Contemporary Marketing Science 5 (2022) 1, pp. 29-48
, place, time and related activities, and analyze Chinese consumers' ritual experiences. Findings The authors’ findings show … ways through consumption and ritual practices during Chinese Lunar New Year celebration. Originality/value The study of …