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Search: subject:"Rivalry effects"
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Football
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Rivalry effects
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Australien
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Lenor, Stephan
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Marketing letters : a journal of research in marketing
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Review of industrial organization : RIO
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ECONIS (ZBW)
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Are rival team fans a curse for home team sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring
Olson, Erik L.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10011820361
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2
Rivalry
effects
and unbalanced schedule optimisation in the Australian Football League
Lenor, Stephan
;
Lenten, Liam J. A.
;
McKenzie, Jordi
- In:
Review of industrial organization : RIO
49
(
2016
)
1
,
pp. 43-69
Persistent link: https://www.econbiz.de/10011713468
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