Bill, Frederic; Olaison, Lena - In: Qualitative Research in Organizations and Management: … 4 (2009) 1, pp. 7-26
Purpose – The purpose of this paper is to present an alternative way of using focus groups in research – a role‐play … design is a role‐play‐like setting in which the participants are to act as the board of a company. Findings – Carefully … designed, well‐prepared role‐play‐like activities can add substantially to focus‐groups. Originality/value – Adding an …