This paper develops a willingness-to-pay elicitation method that combines the strengths of choice experiments and experimental auctions. While these tools are standard for estimating consumer values of goods and their attributes, they tend to produce dissimilar results since their methodological...

We propose to establish wine rankings using scores that depend on the differences between favorable and unfavorable opinions about each wine, according to the Borda rule. Unlike alternative approaches and specifications, this method is well-defined even if the panelists' quality relations are...

Consumer choice of differentiated products, such as wine, depends on the composition of the choice set consumers are choosing from. However, choice sets are often situationally defined through wine-tasting lists or displayed wines in a particular tasting and sales environment. In this paper, we...

Is it possible to exploit cognitive biases so that a non-professional taster prefers one wine to several other absolutely identical wines? To address this question, three complementary experiments were carried out. Each time, five wines were tasted blind in a tasting laboratory by 24 to 34...

China has been one of the most important sources of growth in global wine demand this century, accounting for 7% of the world's wine consumption and imports by 2017, or four times its 2005 shares. But China's per capita wine consumption peaked in 2012, has fallen every year since 2017, and in...

The purpose-The aim of this paper is to explain the relationship between working capital and profitability in the context of the wine industry. Design/methodology/approach-Artificial neural networks were used to analyze the relationship between working capital management and the profitability of...