Tsai, Dungchun; Chang, Shaochi; Chen, WeiWei; Tran, Chau-lan - In: Journal of Air Transport Management 14 (2008) 5, pp. 252-256
. In addition, it verifies that route strategy and entry strategy contribute to the direction and magnitude of the stock … market reaction. With respect to route strategy, both opening a new domestic route and announcing multiple new routes achieve …