Sharma, Akhilesh; Mohan, Arvind; Johri, Amar; Asif, Mohammad - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-9
influencing adoption of fintech by farmers. This study understands the relationship between Social Influence (SI), Performance … was utilized and SEM and mediation analysis was conducted to study the data. The study concluded that SI, PE, and C … influence BIAFPS and AAFPS respectively in a very positive manner and also full mediation of BIAFPS was established among SI, PE …