Rossi, Matteo; Vrontis, Demetris; Thrassou, Alkis - In: World Review of Entrepreneurship, Management and … 10 (2014) 2/3, pp. 312-333
Over the last few years, the agro food industry has been undergoing a process of accelerated change. This exploratory research analyses the strategic choices of Campania (Italy) agro food firms and focuses on competitive issues; issues that are largely affected by the mono-product nature of the...