Gao, Hongzhi; Ren, Monica; Zhang, Jing; Sun, Ruoyi - In: International Marketing Review 33 (2016) 2, pp. 276-297
facilitates a foreign SME exporter’s entry into local business networks in China. Design/methodology/approach – The single case … networks and insider networks; and reducing the costs of experiential learning for SME exporters. Finally, this study concludes … that the “brokered insidership” position acquired by SME exporters is the key outcome of network gatekeeping in foreign …
