Mishra, Manoj Kumar; Sharma, Nidhi; Kumar, Sunil; Shah, … - In: Cogent business & management 11 (2024) 1, pp. 1-16
This study aims to validate a model on the green entrepreneurial intention (GEI), attitude, subjective norms (SN … &NCR. This study also captures the mediating role of GEI between attitude, SN, PBC and GEB. About 327 samples were used for … data analysis purposes using Smart-PLS. The result of the study suggests that attitude, SN and PBC have a significant …