Iweala, Sarah; Sun, Yixian - In: Cleaner and responsible consumption 7 (2022), pp. 1-12
Voluntary standards have become a promising mode of governance to promote sustainable production and consumption in … (N = 1823), we find that consumer support for sustainable tea standards in both countries is primarily driven by food … stringent standards only, whereas British consumers also accept medium-level standards. Standard sponsor and origin matter for …