Gabisch, Jason A.; Milne, George R. - In: Journal of Research in Interactive Marketing 7 (2013) 2, pp. 140-158
Purpose – Rewards and safety cues are frequently used by online marketers to enhance privacy attitudes and to encourage … univariate analysis of variance. Findings – The findings show that the use of rewards and safety cues has varying effects on … relative effectiveness of rewards and safety cues for enhancing privacy attitudes and encouraging self‐disclosure is not clear …