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Search: subject:"Salesperson brand identification"
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Gillespie, Erin Adamson
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Journal of the Academy of Marketing Science
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The journal of personal selling & sales management : JPSSM
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Stuck like glue : the formation and consequences of brand attachments among salespeople
Gillespie, Erin Adamson
;
Noble, Stephanie M.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
3
,
pp. 228-249
Persistent link: https://www.econbiz.de/10011753791
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Extrinsic versus intrinsic approaches to managing a multi-brand salesforce : when and how do they work?
Gillespie, Erin Adamson
;
Noble, Stephanie M.
;
Lam, Son K.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 707-725
Persistent link: https://www.econbiz.de/10011614086
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