Lin, Jiun‐Sheng Chris; Hsieh, Pei‐Ling - In: Journal of Service Management 23 (2012) 1, pp. 34-53
Purpose – The purpose of this paper is to replicate and refine Parasuraman's 36‐item technology readiness index (TRI) across contexts and cultures to enhance its applicability and generalizability for both researchers and practitioners. Design/methodology/approach – Based on psychometric...