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Search: subject:"Schema Theory"
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Subject
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Schema theory
11
schema theory
8
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Brand image
4
Markenimage
4
Theorie
4
Theory
4
Brand
3
Cognition
3
Gender
3
Markenartikel
3
Advertising
2
Bekleidungsindustrie
2
Brand meaning
2
Clothing industry
2
Consumer behavior
2
Developing countries
2
Entrepreneurial alertness
2
Entrepreneurial intentions
2
Fashion
2
Frauen
2
Gender schema theory
2
Geschlecht
2
Implicit contracts
2
Implizite Kontrakte
2
Kognition
2
Mental representation
2
Mobile-wallet
2
Mode
2
Pakistan
2
Professional sports
2
Profisport
2
Sponsoring
2
Sponsorship
2
Sportmarketing
2
Sports marketing
2
Women
2
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Online availability
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Undetermined
15
Free
5
Type of publication
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Article
21
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
15
Aufsatz in Zeitschrift
15
Article
1
Aufsatz im Buch
1
Book section
1
research-article
1
review-article
1
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Language
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English
19
Undetermined
5
Author
All
Ajina, Ahmad S.
2
Ali, Saqib
2
Arshad, Muhammad
2
Farooq, Mariam
2
Farooq, Omer
2
Halkias, Georgios
2
Javed, Hafiz Muhammad Usama
2
Jensen, Jonathan A.
2
Loef, J.
2
Sultana, Naheed
2
Zamil, Ahmad M. A.
2
Bouchet, Adrien
1
Burmann, Christoph Klaus
1
Davvetas, Vasileios
1
Diamantopoulos, Adamantios
1
Elyas, Tariq
1
Fan, Weiguo
1
Fu, Huijian
1
Hall, Martha L.
1
He, Yue
1
Head, David
1
Hodgkinson, Luke
1
Huang, Liqiang
1
Johnson, Jeff S.
1
Ke, Weiling
1
Kim, Hye-Shin
1
Kim, Hye-yŏng
1
Kim, Jiyoung
1
Le, Linh Ha
1
Lee, Garim
1
Matthews, Raymond W.
1
Min, Jihye Ellie
1
Mo, Zan
1
Monroe, Olivia
1
Morley, Michael
1
Naweed, Anjum
1
Nestler, Scott
1
Roßmann, Patrick
1
Schade, Michael
1
Shen, Wenqi
1
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Institution
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
International Institute of Social and Economic Sciences
1
Published in...
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The journal of product & brand management
2
Career Development International
1
Career development international : the journal for executive, consultants, academics and individuals
1
Cogent Business & Management
1
Cogent business & management
1
ERIM Report Series Research in Management
1
Group & organization management : an international journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of retail and distribution management
1
Journal of Business Venturing
1
Journal of Enterprising Culture (JEC)
1
Journal of Product & Brand Management
1
Journal of fashion marketing and management
1
Journal of international marketing
1
Journal of management & organization : JMO
1
Journal of management information systems : JMIS
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Proceedings of International Academic Conferences
1
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sustainable fashion supply chain management : from sourcing to retailing
1
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Source
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ECONIS (ZBW)
16
RePEc
5
Other ZBW resources
2
EconStor
1
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1
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10
of
24
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date (oldest first)
1
Are men from mars, women from venus? Examining gender differences of consumers towards mobile-wallet adoption during pandemic
Ajina, Ahmad S.
;
Javed, Hafiz Muhammad Usama
;
Ali, Saqib
; …
- In:
Cogent Business & Management
10
(
2023
)
1
,
pp. 1-32
the marketing literature. The current study used two lenses: behavioral reasoning theory and gender
schema
theory
, to …
Persistent link: https://www.econbiz.de/10014527501
Saved in:
2
Are men from mars, women from venus? : examining gender differences of consumers towards mobile-wallet adoption during pandemic
Ajina, Ahmad S.
;
Javed, Hafiz Muhammad Usama
;
Ali, Saqib
; …
- In:
Cogent business & management
10
(
2023
)
1
,
pp. 1-32
the marketing literature. The current study used two lenses: behavioral reasoning theory and gender
schema
theory
, to …
Persistent link: https://www.econbiz.de/10014467955
Saved in:
3
Knowledge-aware learning framework based on
schema
theory
to complement large learning models
Xia, Long
;
Shen, Wenqi
;
Fan, Weiguo
;
Wang, G. Alan
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 453-486
Persistent link: https://www.econbiz.de/10014583061
Saved in:
4
Effect of downward line extension on consumers' purchase intentions : power distance belief as a moderator
He, Yue
;
Mo, Zan
;
Fu, Huijian
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10014486328
Saved in:
5
Human vs. AI : the battle for authenticity in fashion design and consumer response
Lee, Garim
;
Kim, Hye-yŏng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462311
Saved in:
6
When manufacturer brands did not support retailer brand images
Roßmann, Patrick
;
Schade, Michael
;
Burmann, Christoph Klaus
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1516-1532
Persistent link: https://www.econbiz.de/10014484104
Saved in:
7
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
8
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
9
Investigating sport league sponsor retention : results from a semi-parametric hazard model
Jensen, Jonathan A.
;
Head, David
;
Monroe, Olivia
; …
- In:
Sport management review
25
(
2022
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10013426152
Saved in:
10
From dreams to reality : a phenomenological study of the psychological contracts of ex-military personnel in the Australian Defence Force
Naweed, Anjum
;
Hodgkinson, Luke
;
Matthews, Raymond W.
- In:
Journal of management & organization : JMO
27
(
2021
)
5
,
pp. 886-910
Persistent link: https://www.econbiz.de/10012705440
Saved in:
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