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Search: subject:"Schleichwerbung"
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Subject
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Product placement
464
Product Placement
425
Werbewirkung
266
Advertising effects
265
Consumer behaviour
176
Konsumentenverhalten
176
Brand management
101
Markenführung
101
Brand image
67
Markenimage
67
Werbung
64
Markenartikel
59
Brand
58
Marketing management
58
Marketingmanagement
58
Advertising
56
Computerspiel
55
Video game
54
Fernsehwerbung
50
Television advertising
50
Film industry
48
Filmwirtschaft
48
Deutschland
44
USA
43
United States
43
product placement
43
Film
41
Fernsehprogramm
37
Television programme
37
Online-Marketing
35
Germany
34
Internet marketing
33
Target group
24
Zielgruppe
24
Children
22
Kinder
22
Brand placement
20
Music
20
Musik
20
Social Web
18
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Online availability
All
Undetermined
154
Free
38
CC license
5
Type of publication
All
Article
359
Book / Working Paper
111
Type of publication (narrower categories)
All
Article in journal
302
Aufsatz in Zeitschrift
302
Aufsatz im Buch
53
Book section
53
Hochschulschrift
23
Graue Literatur
17
Non-commercial literature
17
Arbeitspapier
11
Dissertation u.a. Prüfungsschriften
11
Working Paper
11
Thesis
9
Collection of articles of several authors
5
Conference paper
5
Konferenzbeitrag
5
Sammelwerk
5
Bibliografie enthalten
4
Bibliography included
4
Case study
4
Fallstudie
4
Aufsatzsammlung
2
Bibliographie
1
Conference proceedings
1
Filmografie
1
Konferenzschrift
1
Mikroform
1
Universitätsschrift
1
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Language
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English
374
German
91
Undetermined
5
Russian
1
Author
All
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
11
Chen, Huan
8
Naderer, Brigitte
8
Boerman, Sophie C.
7
Hudders, Liselot
7
Russell, Cristel Antonia
7
Tessitore, Tina
7
Cauberghe, Verolien
6
Chan, Fong Yee
6
Sung, Yongjun
6
Balasubramanian, Siva Kumar
5
Chan, Fanny Fong Yee
5
De Gregorio, Federico
5
Schramm, Holger
5
Verhellen, Yann
5
Avramova, Yana R.
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Lehu, Jean-Marc
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Sabour, Nadia I.
4
Uslay, Can
4
Auer, Manfred
3
Burmann, Christoph
3
Cauberghe, Veroline
3
Coker, Kesha K.
3
Deterding, Audrey
3
Gabszewicz, Jean Jaskold
3
Haley, Eric
3
Harbrücker, Ulrich
3
Hermann, Anastasia
3
Herrewijn, Laura
3
Hormuth, Steffen
3
Kalweit, Udo
3
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Institution
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Springer Fachmedien Wiesbaden
2
UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau
2
Ernst-Moritz-Arndt-Universität Greifswald
1
Fachhochschule Reutlingen / European School of Business
1
Haufe-Lexware GmbH & Co. KG
1
Julius-Maximilians-Universität Würzburg
1
Springer Gabler <Firma>
1
Universität Hamburg
1
Verlag Dr. Kovač
1
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Published in...
All
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of business research : JBR
12
Advertising in new formats and media : current research and implications for marketers
10
International journal of advertising : the review of marketing communications
10
Journal of advertising research
10
Journal of marketing communications
9
European journal of marketing : EJM
6
The journal of product & brand management
6
Journal of consumer behaviour : an international research review
5
Journal of current issues and research in advertising : JCIRA
5
Journal of promotion management : innovations in planning and applied research
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Psychology & marketing
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
The marketing review
4
Tourism and hospitality planning & development
4
Beiträge zur Analyse und Entwicklung der Medien
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Marketing science
3
Research
3
SpringerLink / Bücher
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Tourism management : research, policies, practice
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Breaking new ground in theory and practice
2
Business horizons
2
Cutting edge international research
2
Europäische Hochschulschriften / 2
2
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Source
All
ECONIS (ZBW)
441
USB Cologne (EcoSocSci)
29
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71
The "Hallyu" phenomenon : utilizing tourism destination as product placement in K-POP culture
Seo, Joo Hwan
;
Kim, Bumsoo
- In:
Tourism economics : the business and finance of tourism …
26
(
2020
)
4
,
pp. 719-728
Persistent link: https://www.econbiz.de/10012216486
Saved in:
72
Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
Saved in:
73
The differential impact of consumer's thinking styles on brand placement : a cross-cultural study
Hur, Chung
;
Hwang, Jiyoung
;
Yeo, Chankoo
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 300-311
Persistent link: https://www.econbiz.de/10012298795
Saved in:
74
Product Placement in YouTube-Tutorials - eine verhaltenstheoretische und juristische Analyse
Schüller, Ariane-Tabea
-
2020
Persistent link: https://www.econbiz.de/10012149471
Saved in:
75
Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
Saved in:
76
Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee
- In:
Journal of business research : JBR
120
(
2020
),
pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
Saved in:
77
Towards a better understanding of practitioners' ideas about product placement : an empirical analysis in the Italian context
Gistri, Giacomo
;
Corciolani, Matteo
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
4
,
pp. 261-288
Persistent link: https://www.econbiz.de/10012418088
Saved in:
78
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
79
Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong
;
Childs, Michelle
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
Saved in:
80
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
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