Lee, Sung-Hoon; Kim, Sae-Rom - In: Global business and finance review 29 (2024) 5, pp. 187-201
. Additionally, hedonic value interacted with information search effort level to significantly influence attitude, indicating the …-ty and hedonic values, attitudes, and intentions to reuse the app. Additionally, the moderating effect of information search … effort was explored. Design/methodology/approach: Data were collected via online surveys targeting domestic consumers using K …