Schmidt-Jessa, Katarzyna - In: Central European economic journal 10 (2023) 57, pp. 237-253
’ bank selection criteria in Poland. We compiled descriptive and inferential statistics and did factor analysis using … selection criteria. The highest number of differences appear in the case of demographic factors of age, and then income and … can help to appropriately target customers using bank selection criteria that are valued by different groups of customers. …