Ha, Seung-Bum; Udonava, Ina; Cheng, Ming - In: Global Business & Finance Review (GBFR) 26 (2021) 2, pp. 83-109
were used as independent variables. Two important individual traits (self-efficacy and self-expression) were used as … between habit and behavioral intention. Additionally, the current study shows that self-expression has no moderating effect on …