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Search: subject:"Self-image congruity"
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Consumer behaviour
12
Konsumentenverhalten
12
Self-image congruity
9
Brand management
8
Markenführung
8
Beziehungsmarketing
7
Brand image
7
Markenimage
7
Relationship marketing
7
Brand
5
Customer satisfaction
5
Markenartikel
5
Kundenzufriedenheit
4
self-image congruity
4
Brand loyalty
3
Customer loyalty
3
Dienstleistungsqualität
3
Markentreue
3
Service quality
3
Attractiveness of alternatives
2
Customer engagement
2
Disconfirmation
2
Gastronomie
2
Hotel industry
2
Hotellerie
2
Personality psychology
2
Persönlichkeitspsychologie
2
Reference effect
2
Restaurant industry
2
Sportmarketing
2
Sports marketing
2
Value congruity
2
brand loyalty
2
functional congruity
2
Actual self-image congruity
1
Awe
1
Brand engagement
1
Brand preference
1
Brand trust
1
Coffee
1
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Undetermined
11
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1
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Article
14
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Article in journal
13
Aufsatz in Zeitschrift
13
research-article
1
Language
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English
14
Author
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Kim, Soyeon
2
Banerjee, Saikat
1
Byon, Kevin K.
1
Chen, Chien-Yu
1
Chung, Jae-Eun
1
Chung, Jae-eun
1
Damberg, Svenja
1
Habachi, Salma
1
Han, Tien-Cheng
1
Heo, Yoon
1
Hu, Yaou
1
Huan, Tzung-cheng
1
Jamwal, Mohit
1
Jeong, Miyoung
1
Kaihatu, Thomas S.
1
Klabi, Fethi
1
Lee, Seonjeong
1
Li, Shuhao
1
Li, Yaoqi
1
Liu, Yide
1
Matute, Jorge
1
Min, Hyounae
1
Palau i Saumell, Ramon
1
Pedersen, Zack P.
1
Puter, Cattleya Dewi
1
Qu, Hailin
1
Saini, Munish
1
Shelby, Lori
1
Spence, Mark T.
1
Su, Na
1
Suh, Yong Gu
1
Suh, YongGu
1
Suhud, Usep
1
Teng, Hsiu-Yu
1
Wei, Min
1
Wibowo, Setyo Ferry
1
Williams, Antonio S.
1
Yu, Cheng
1
Zhang, Chun
1
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Published in...
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International journal of hospitality management
2
The journal of product & brand management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Australasian marketing journal
1
International Journal of Contemporary Hospitality Management
1
International journal of contemporary hospitality management
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
13
Other ZBW resources
1
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Customers'
self-image
congruity
and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi
;
Zhang, Chun
;
Shelby, Lori
;
Huan, Tzung-cheng
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
Saved in:
3
Does restaurant innovativeness influence customer advocacy? : the roles of
self-image
congruity
and customer engagement
Teng, Hsiu-Yu
;
Chen, Chien-Yu
;
Han, Tien-Cheng
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 1831-1851
Persistent link: https://www.econbiz.de/10015053144
Saved in:
4
The paradox of youth's online political party brand engagement on Facebook : a congruity theory perspective
Jamwal, Mohit
;
Saini, Munish
;
Banerjee, Saikat
- In:
International review on public and non-profit marketing
21
(
2024
)
2
,
pp. 313-339
Persistent link: https://www.econbiz.de/10015080786
Saved in:
5
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
6
Exploring the drivers and consequences of the "awe" emotion in outdoor sports : a study using the latest partial least squares structural equation modeling technique and necessary...
Liu, Yide
;
Yu, Cheng
;
Damberg, Svenja
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10013369891
Saved in:
7
Antecedents and consequences of hotel customers' psychological ownership
Li, Shuhao
;
Qu, Hailin
;
Wei, Min
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435832
Saved in:
8
Self-image
congruity
affecting perceived quality and the moderation of brand experience : the case of local and international brands in the Kingdom of Saudi Arabia
Klabi, Fethi
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 69-83
Persistent link: https://www.econbiz.de/10012260068
Saved in:
9
Image congruity or functional congruity? : the moderating effect from the social visibility of hotel consumption at different price levels
Su, Na
;
Hu, Yaou
;
Min, Hyounae
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
7
,
pp. 961-979
Persistent link: https://www.econbiz.de/10012053389
Saved in:
10
Measuring brand loyalty of coffee shop visitors in Jakarta
Suhud, Usep
;
Puter, Cattleya Dewi
;
Wibowo, Setyo Ferry
- In:
ASEAN marketing journal : Association of Southeast …
9
(
2017
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10011915553
Saved in:
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