Biyalogorsky, Eyal; Gerstner, Eitan - In: Marketing Science 23 (2004) 1, pp. 146-155
The price for a product may be set too low, causing the seller to leave money on the table, or too high, driving away potential buyers. Contingent pricing can be useful in mitigating these problems. In contingent pricing arrangements, price is contingent on whether the seller succeeds in...