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Year of publication
Subject
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Competing mechanisms 1 Selling formats 1 contingent selling formats 1 game theory 1 information economics 1 marketing communication 1 price discrimination 1 price risks 1 pricing 1 pricing under uncertainty 1 product quality 1 selling formats 1 standbys 1
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Online availability
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Undetermined 2 Free 1
Type of publication
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Article 3
Language
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Undetermined 2 English 1
Author
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Bhardwaj, Pradeep 1 Biyalogorsky, Eyal 1 Chen, Yongmin 1 Chen, Yuxin 1 Gerstner, Eitan 1 Godes, David 1 Wang, Ruqu 1
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Published in...
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Annals of Economics and Finance 1 Management Science 1 Marketing Science 1
Source
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RePEc 3
Showing 1 - 3 of 3
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Equilibrium Selling Mechanisms
Chen, Yongmin; Wang, Ruqu - In: Annals of Economics and Finance 5 (2004) 2, pp. 335-355
We consider the equilibrium choice of selling mechanisms by competing firms. For a model where a number of sellers choose sequentially between any two selling mechanisms, there is a unique (subgame perfect) equilibrium under fairly natural assumptions about the monotonicity and differences of...
Persistent link: https://www.econbiz.de/10009150003
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Buyer-Initiated vs. Seller-Initiated Information Revelation
Bhardwaj, Pradeep; Chen, Yuxin; Godes, David - In: Management Science 54 (2008) 6, pp. 1104-1114
Sales presentations are the core of the selling process where salespeople provide information to prospects. One challenge is that the amount of information available to be potentially communicated may exceed salespeople's ability to communicate or customers' ability to process: there is limited...
Persistent link: https://www.econbiz.de/10009214180
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Contingent Pricing to Reduce Price Risks
Biyalogorsky, Eyal; Gerstner, Eitan - In: Marketing Science 23 (2004) 1, pp. 146-155
The price for a product may be set too low, causing the seller to leave money on the table, or too high, driving away potential buyers. Contingent pricing can be useful in mitigating these problems. In contingent pricing arrangements, price is contingent on whether the seller succeeds in...
Persistent link: https://www.econbiz.de/10008787714
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