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Search: subject:"Service brand relationship"
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Qualitative Market Research: An International Journal
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Reshaping the Village Test for investiating service brand attachment
Mzahi, Chourouk
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 393-409
Persistent link: https://www.econbiz.de/10010430670
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Reshaping the Village Test for investigating service brand attachment
Mzahi, Chourouk
- In:
Qualitative Market Research: An International Journal
17
(
2014
)
4
,
pp. 393-409
the understanding of
service
brand
relationship
through attachment bonds. Originality/value – The originality of this …
Persistent link: https://www.econbiz.de/10014987782
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