Abiodun, Abolaji Joachim; Adeyemi, Kenneth Sola; … - In: Manager Journal 4 (2014) 1, pp. 139-150
strengthening the performance of service providers on core service attributes, service cost (price) and the entertainment and … cellular phones and active account in the Nigerian cellular industry indicate that core cellular service dimensions, service … cost (price) and hedonic values are significant determinants of customers’ recommendation behavior. In addition, the study …