Cheng, Colin C.J.; Shiu, Eric - In: Journal of Service Theory and Practice 26 (2016) 5, pp. 696-720
Purpose While service scholars have generally supported the idea that service modularity enhances firm performance, the … literature offers very little evidence of the actual process through which service modularity continuously contributes to firm … performance. The purpose of this paper is to examine the link from a capability perspective: service modularity capabilities-service …