Agarwal, Renu; Selen, Willem - In: International Journal of Operations & Production Management 31 (2011) 11, pp. 1164-1192
Purpose – Innovation in services is thought to be multi‐dimensional in nature, and in this context the purpose of this paper is to present and operationalise the concept of “elevated service offerings” (ESO) in collaborating service organisations. ESO stands for new or enhanced service...