Bujisic, Milos; (Laurie) Wu, Luorong; Mattila, Anna; … - In: International Journal of Contemporary Hospitality Management 26 (2014) 2, pp. 293-306
/methodology/approach – A 2 (display authenticity: authentic vs inauthentic) by 2 (state of service relationship: existing service relationship … vs no service relationship) experiment was used to test the proposed hypotheses. In total, 768 surveys were distributed …