Mobile marketing campaigns are now largely deployed through demand side platforms (DSPs) who provide dynamic customer targeting and a performance-intensive real-time bidding (RTB) version of predictive analytics as a service. Matching users with the campaigns they are most likely to engage with...

Web Service Composition (WSC) provides a flexible framework for integrating independent web services to satisfy complex user requirements. WSC aims to choose the best web service from a set of candidates. The candidates have the same functionality and different non-functional criteria such as...

The proliferation of sensor devices and services along with the advances in event processing brings many new opportunities as well as challenges. It is now possible to provide, analyze and react upon real-time, complex events in urban environments. When existing event services do not provide...

In Services Oriented Computing, a composite web service is a value-added service composed of loosely coupled, independent, and distributed component web services. Component or partner web services jointly contribute to fulfil functional as well as non-functional requirements of users of a...