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Search: subject:"Shaping Strategy"
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Storbacka, Kaj
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
2
Editorial: taking stock of shaping strategies : from firms driving markets for business performance to diverse actors shaping systems for sustainability
Storbacka, Kaj
;
Nenonen, Survi
;
Peters, Linda D.
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. A1-A10
Persistent link: https://www.econbiz.de/10014230226
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3
Market-shaping : navigating multiple theoretical perspectives
Nenonen, Suvi
;
Storbacka, Kaj
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 336-353
Persistent link: https://www.econbiz.de/10012819660
Saved in:
4
Stratégie industrielle pour un écosystème en émergence : le cas de la mobilité 2.0, décarbonée, intermodale et collaborative
Donada, Carole
;
Fournier, Guy
- In:
Revue d'économie industrielle
148
(
2014
)
4
,
pp. 317-348
Persistent link: https://www.econbiz.de/10011453585
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