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Régnier, Stephane
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Sen, Kabir Chandra
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Health Care Management Science
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Health care management science
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International journal of pharmaceutical and healthcare marketing : IJPHM
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What is the value of "me-too" drugs?
Régnier, Stephane
- In:
Health care management science
16
(
2013
)
4
,
pp. 300-313
Persistent link: https://www.econbiz.de/10010246862
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What is the value of ‘me-too’ drugs?
Régnier, Stephane
- In:
Health Care Management Science
16
(
2013
)
4
,
pp. 300-313
investment, and capture 38 % of market share within 4 years. Peak market share is significantly affected by
share
of
voice
(p > 0 …
Persistent link: https://www.econbiz.de/10010988349
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3
An empirical investigation of the variation in direct-to-consumer prescription drug advertising
Sen, Kabir Chandra
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 248-261
Persistent link: https://www.econbiz.de/10009412211
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