Abrudan, Ioana-Nicoleta; Plăiaș, Ioan; Dabija, Dan … - In: Amfiteatru Economic Journal 17 (2015) 39, pp. 536-552
Currently, most markets are characterized by high competition among shopping centers. Under these circumstances, the … questionnaire survey among the customers of Cluj-Napoca shopping centers, the relationship among the components of image and … results reveal important managerial implications from the point of view of innovative actions of shopping centers, which can …