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Asymmetrische Information
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Brand image
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Consumer behaviour
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Dienstleistungsmarketing
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Hotel
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Hotel industry
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Hotellerie
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Czarnecki, Thomas
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Challenges and strategies for the service industry : an empirical analysis of risk-reducing signals ; the example of the hotel industry
Czarnecki, Thomas
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2009
Persistent link: https://www.econbiz.de/10003874877
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