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Search: subject:"Slogan"
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Slogan
10
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Advertising effects
8
Brand
8
Werbewirkung
8
Markenartikel
7
Advertising
6
Brand image
6
Markenimage
6
Werbung
6
slogan
5
logo
3
Affect
2
Bilinear model
2
Brand identity
2
China
2
Holiday behaviour
2
Likeability
2
PERSUASIVENESS
2
POLITICAL LINGUISTICS
2
PRAGMATICS
2
SLOGAN
2
STYLISTIC DEVICES
2
Slogan recall
2
Theorie
2
Theory
2
Tourism
2
Tourismus
2
Urlaubsverhalten
2
advertising slogan
2
brand
2
content analysis
2
travel intention
2
visual identity
2
ЛОЗУНГ
2
ПЕРСУАЗИВНОСТЬ
2
ПОЛИТИЧЕСКАЯ ЛИНГВИСТИКА
2
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Undetermined
14
Free
7
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23
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5
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Article in journal
16
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16
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English
18
Undetermined
8
German
2
Author
All
Dass, Mayukh
3
Kohli, Chiranjeev
3
Kumar, Piyush
2
Moutinho, Luiz
2
Qu, Ying
2
Thomas, Sunil
2
Wang, Wan-Chen
2
Xu, Feifei
2
Acharya, Manaswini
1
Adina, Curta
1
Amann, Eva
1
Bacher, Urban
1
Bardakcı, Ahmet
1
Bauer, Matthias Johannes
1
Bogas, Paulo
1
Briggs, Elten
1
Cao, Limei
1
Chen, Yu-Te
1
Cheng, Lu
1
Cheng, Yun-Maw
1
Chien, Charles S
1
Cone, Steve
1
Dong, Yinyin
1
Droulers, Olivier
1
Fuchs, Max
1
Gursoy, Dogan
1
Hao, Andy W.
1
Hardi, Hardi
1
Huang, Li
1
Janakiraman, Narayan
1
Jestaedt, Dirk
1
Kadirov, Djavlonbek
1
Kadocsa, György
1
Kantar, Murat
1
Kwarteng-Amaniampong, Emmanuel
1
Lacoste-Badie, Sophie
1
Li, Jixin
1
Lončarić, Biljana
1
Ma, Qingguo
1
Niu, Yongge
1
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Facultatea de Finante şi Banci, Universitatea Spiru Haret
1
Keleti Károly Gazdasági Kar, Óbudai Egyetem
1
Springer Fachmedien Wiesbaden
1
University of Rijeka, Faculty of Tourism and Hospitality Management
1
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Journal of advertising research
2
Journal of business research : JBR
2
Journal of destination marketing & management
2
ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
2
African journal of business & economic research : AJBER
1
Asia Pacific journal of marketing and logistics
1
Economia della Cultura
1
European research studies
1
Interdisciplinary Management Research
1
International journal of business and economics
1
International journal of public policy
1
Journal of Business Research
1
Journal of business-to-business marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Papers / Facultatea de Finante şi Banci, Universitatea Spiru Haret
1
Portuguese Journal of Management Studies
1
Proceedings-8th International Conference on Mangement,Enterprise and Benchmarking (MEB 2010)
1
The journal of brand management : an international journal
1
Tourism and Hospitality Industry
1
Tourism management : research, policies, practice
1
essentials
1
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ECONIS (ZBW)
17
RePEc
9
USB Cologne (EcoSocSci)
2
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subject:"sloan"
(269 results)
1
An investigation into
slogan
design on creating
slogan
-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
2
The convergence or divergence of design characteristics in determining the recall and persuasiveness of seaside destination slogans
Qu, Ying
;
Dong, Yinyin
;
Xu, Feifei
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271580
Saved in:
3
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
4
The influence of visual identity elements on the creation of a footwear brand in ghana
Kwarteng-Amaniampong, Emmanuel
;
Tait, Madéle
; …
- In:
African journal of business & economic research : AJBER
19
(
2024
)
1
,
pp. 221-242
Persistent link: https://www.econbiz.de/10015044960
Saved in:
5
No
slogan
versus with
slogan
: the different message strategies for new product digital video ads
Niu, Yongge
;
Wei, Zhangdi
;
Hao, Andy W.
;
Wu, Banggang
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10014290458
Saved in:
6
Willingness to pay for traditional ready-to-eat food packaging : examining the interplay between shape, font and
slogan
Suci, Afred
;
Sri Maryanti
;
Hardi, Hardi
;
Sudiar, Nining
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1614-1633
Persistent link: https://www.econbiz.de/10013391121
Saved in:
7
The influence of brand effect on
slogan
's memorability
Silveira, Paulo Duarte
;
Bogas, Paulo
- In:
European research studies
22
(
2019
)
4
,
pp. 88-100
Persistent link: https://www.econbiz.de/10012286143
Saved in:
8
The neural basis of the unattended processing of destination-
slogan
consistency
Ma, Qingguo
;
Cheng, Lu
;
Qiu, Wenwei
;
Wang, Jingqiang
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548496
Saved in:
9
Design of an attention-grabbing destination
slogan
using the attenuation model
Qu, Ying
;
Cao, Limei
;
Xu, Feifei
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012548517
Saved in:
10
Claims und Slogans als Instrumente der strategischen Markenführung : Grundlagen, Visualisierungsmodelle und relevantes Markenrecht
Bauer, Matthias Johannes
;
Jestaedt, Dirk
-
2020
Persistent link: https://www.econbiz.de/10012205670
Saved in:
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