Kexel, Christoph A.; Osterloh, Johanna; Hanel, Clarissa - In: Facetten der Digitalisierung : Chancen und …, (pp. 31-53). 2020
A"Hey, Alexa!", "Ok, Google!" – Commands like these already underline the immense impact of the Smart Home industry on … consumers' minds and business marketing activities. A Smart Home provides several benefits and improvements to the life of … consumers – especially from a convenience point of view. In terms of business perspective, Smart Home products including Smart …