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Search: subject:"Social Media Marketing Capabilities (SMMC)"
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Social Media Marketing Capabilities (SMMC)
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brand image
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capabilities theory
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consumer-based brand equity
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Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity
Laradi, Sofiane
;
Berber, Noureddine
;
Rehman, Hafiz Mudassir
- In:
Cogent Business & Management
10
(
2023
)
3
,
pp. 1-17
to investigate the essence of
Social
Media
Marketing
Capabilities
(
SMMC
) and assess the forecasting of its capability on …
Persistent link: https://www.econbiz.de/10014527351
Saved in:
2
Unlocking the power of social media marketing : investigating the role of posting, interaction, and monitoring capabilities in building brand equity
Laradi, Sofiane
;
Berber, Noureddine
;
Rehman, Hafiz Mudassir
- In:
Cogent business & management
10
(
2023
)
3
,
pp. 1-17
to investigate the essence of
Social
Media
Marketing
Capabilities
(
SMMC
) and assess the forecasting of its capability on …
Persistent link: https://www.econbiz.de/10014506002
Saved in:
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