Purpose – The aim of this viewpoint is to highlight new management thinking for achieving growth in a difficult economic environment. Design/methodology/approach – The recent financial crisis has presented challenges for organizations to achieve growth while remaining sensitive to the needs...

Purpose – The aim of this viewpoint is to highlight the key steps in re‐imagining a business, as articulated by senior executives; to present the nature of the challenges and a summary of best practices discussed by strategy executives. Design/methodology/approach – The recent financial...