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Search: subject:"Social gaming"
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Social Web
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Video game
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Online-Marketing
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Gambling
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online games
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social gaming
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MMORPGs
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Ozuem, Wilson
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Prasad, Jason
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Chiou, Wan-jiun Paul
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Fang, Bin
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Kim, Kwan-soo
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International review of economics & finance : IREF
1
Journal of management information systems : JMIS
1
Journal of strategic marketing
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ECONIS (ZBW)
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Paying attention to social media stocks
Chiou, Wan-jiun Paul
;
Knewtson, Heather S.
;
Nofsinger, …
- In:
International review of economics & finance : IREF
59
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012202490
Saved in:
2
Social influence and monetization of freemium social games
Fang, Bin
;
Zheng, Zhiqiang
;
Ye, Qiang
;
Goes, Paulo B.
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 730-754
Persistent link: https://www.econbiz.de/10012198614
Saved in:
3
Exploiting online social gambling for marketing communications
Ozuem, Wilson
;
Prasad, Jason
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
Saved in:
4
Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson
;
Prasad, Jason
- In:
International journal of applied behavioral economics : …
4
(
2015
)
3
,
pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Saved in:
5
Valuation of participation in
social
gaming
Kim, Kwan-soo
;
Yoo, Byungjoon
;
Kauffman, Robert J.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
2
,
pp. 11-49
Persistent link: https://www.econbiz.de/10010247644
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