Singh, Nripendra; Jaiswal, Anand Kumar; Singh, Tanuj - In: South Asian journal of marketing 4 (2023) 2, pp. 128-141
Purpose - The study aims to investigate the time for social media posts and reviews in order to determine the best timing to ensure maximum outreach and interactions from users. The study intends to analytically investigate a company's Facebook and Instagram pages to get meaningful insights for...