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Search: subject:"Social media engagement behaviour"
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Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
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Social Web
3
Social web
3
Beziehungsmarketing
1
Brand management
1
Content trustworthiness Consumption
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Contribution
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Creation
1
Markenführung
1
Media richness
1
Personal branding
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Relationship marketing
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Social Media Engagement Behaviour (SMEB)
1
Social media engagement behaviour
1
barriers to engagement
1
impression management
1
social media content
1
social media engagement behaviour
1
social phobia
1
uses and gratifications theory
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Brataas, Andrea
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Cao, Dongmei
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Goodman, Steve
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Mein, Xiang Ying
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Stothers, Robin Alexander
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Journal of strategic marketing
2
Journal of business research : JBR
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ECONIS (ZBW)
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To engage or not : how does concern for personal brand impact consumers'
Social
Media
Engagement
Behaviour
(SMEB)?
Mein, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
2
Understanding consumers'
social
media
engagement
behaviour
: an examination of the moderation effect of social media context
Cao, Dongmei
;
Meadows, Maureen
;
Wong, Donna
;
Xia, Senmao
- In:
Journal of business research : JBR
122
(
2021
),
pp. 835-846
Persistent link: https://www.econbiz.de/10012420635
Saved in:
3
Social
media
engagement
behaviour
: a uses and gratifications perspective
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011591971
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