Search Results - subject:"Social media networks"

Pay or leave? : the role of social media fatigue and willingness to pay to avoid fake news in social networks use

Dinu, Vasile; Pelău, Corina; Lile, Ramona; … - In: Journal of business economics and management 25 (2024) 3, pp. 516-530

Social media networks are a technological phenomenon that has changed the entire social environment, as many real …

Persistent link: https://www.econbiz.de/10015047697

Consequences of enterprise social media network positions for employees : a literature review and research agenda

Schötteler, Sebastian; Laumer, Sven; Schuhbauer, Heidi - In: Business & information systems engineering 65 (2023) 4, pp. 425-440

Persistent link: https://www.econbiz.de/10014373442

Netnography : a research method to study supply chain members' interactions in online communities

Rynarzewska, Ania Izabela; Giunipero, Larry C. - In: International journal of physical distribution and … 54 (2024) 7/8, pp. 705-729

Persistent link: https://www.econbiz.de/10015077180

International overview of business profiles from the perspective of Instagram users

Machová, Renáta; Santa, Kamilla; Basa, Patrik - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 11-22

Persistent link: https://www.econbiz.de/10013161945

Impact of bot involvement in an incentivized blockchain-based online social media platform

Delkhosh, Fatemeh; Gopal, Ram; Patterson, Raymond A.; … - In: Journal of management information systems : JMIS 40 (2023) 3, pp. 778-806

Persistent link: https://www.econbiz.de/10014365155

Reframing online brand community management : consumer conflicts, their consequences and moderation

Dineva, Denitsa; Daunt, Kate L. - In: European journal of marketing 57 (2023) 10, pp. 2653-2682

Persistent link: https://www.econbiz.de/10014448573

Franchise network relationships and word of mouth communication in social media networks

Sashi, C. M.; Brynildsen, Gina - In: Industrial marketing management : the international … 102 (2022), pp. 153-163

Persistent link: https://www.econbiz.de/10013259047

Social Media Management : Using Social Media as a Business Instrument

Looy, Amy van - 2022 - 2nd ed. 2022.

1. Introduction -- 2. Definitions, Social Media Types, and Tools -- 3. Social Media Strategy and Return on Investment -- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization -- 7. Sentiment Analysis and Opinion Mining (Business...

Persistent link: https://www.econbiz.de/10013192362

The extent of use of social media networks by the female entrepreneurs in Jordan : empirical study

Al-Dmour, Rand H.; Abuhammad, Hadeel - In: International journal of business and globalisation : IJBG 29 (2021) 3, pp. 406-427

Persistent link: https://www.econbiz.de/10012668986

What makes social media-based supplier network involvement more effective for new product performance? : the role of network structure

Cheng, Colin C. J.; Shiu, Eric - In: Journal of business research : JBR 118 (2020), pp. 299-310

Persistent link: https://www.econbiz.de/10012288600

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