Purpose – Thorstein Veblen, though recognized as a “classic” author, has been since his death in 1929 virtually ignored by the public (academic and otherwise). In light of the fact that he may possibly have been the most important social scientist of the modern era, such neglect is a shame...

Presents a latent trait and a latent class model for analyzing the relationships among a set of mixed manifest variables using 1 or more latent variables. The set of manifest variables contains metric (continuous or discrete) and binary items. For the latent trait model the latent variables are...

A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that affect brand choice. This paper investigates the magnitude and direction of the associations for share of category requirements (SCR), defined as each brand's share among the...

We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. The proposed latent structure multidimensional scaling procedure...