Nord, Jeretta Horn - In: International Journal of Management, Knowledge and Learning 2 (2013) 2, pp. 255-267
A greater number of consumers use social technologies-social media, social networking, and social relevance … article provides a straight forward approach accompanied by examples of real companies who have used social technologies and … experienced real returns–many in the millions of dollars. The intention is to provide a concise, up-to-date social technologies …