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Search: subject:"Social-Media"
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Subject
All
Social Web
20,529
Social web
20,526
Online-Marketing
12,802
Internet marketing
12,716
Consumer behaviour
6,957
Konsumentenverhalten
6,935
Electronic Commerce
3,160
E-commerce
3,011
Viral marketing
2,838
Virales Marketing
2,834
Online retailing
2,655
Online-Handel
2,655
Relationship marketing
2,610
Beziehungsmarketing
2,606
Social media
2,602
Soziales Netzwerk
2,498
Social network
2,324
Brand management
2,309
Markenführung
2,300
Werbewirkung
2,210
Advertising effects
2,208
social media
2,180
Internet
2,149
Advertising
1,893
Werbung
1,878
Web 2.0 technologies
1,743
Web 2.0-Technologien
1,742
Digitalisierung
1,724
Digitization
1,660
Marketingmanagement
1,400
Marketing management
1,388
Markenimage
1,291
Brand image
1,288
Deutschland
1,140
Germany
1,117
Website
1,079
Digital platform
1,045
Social Media
1,042
Digitale Plattform
1,041
USA
1,032
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Online availability
All
Undetermined
12,854
Free
6,593
Type of publication
All
Article
21,664
Book / Working Paper
9,127
Journal
27
Other
1
Type of publication (narrower categories)
All
Article in journal
16,156
Aufsatz in Zeitschrift
16,156
Aufsatz im Buch
4,121
Book section
4,121
Graue Literatur
1,567
Non-commercial literature
1,567
Working Paper
1,333
Arbeitspapier
1,196
Hochschulschrift
678
Collection of articles of several authors
624
Sammelwerk
624
research-article
529
Case study
526
Fallstudie
526
Aufsatzsammlung
476
Thesis
376
Ratgeber
287
Guidebook
269
Conference paper
243
Konferenzbeitrag
243
Article
199
Konferenzschrift
160
Lehrbuch
136
Textbook
102
review-article
78
Collection of articles written by one author
73
Sammlung
73
Conference proceedings
71
Handbook
48
Handbuch
48
Dissertation u.a. Prüfungsschriften
42
Glossar enthalten
41
Glossary included
41
review
36
Conference Paper
28
conceptual-paper
28
viewpoint
27
case-report
26
Forschungsbericht
22
Interview
20
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All
English
26,951
German
3,497
Undetermined
323
French
32
Spanish
21
Polish
15
Russian
9
Italian
6
Swedish
4
Portuguese
3
Serbian
3
Vietnamese
3
Bosnian
1
Czech
1
Croatian
1
Romanian
1
Slovak
1
Turkish
1
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Author
All
Kreutzer, Ralf T.
50
Dwivedi, Yogesh Kumar
43
Whinston, Andrew B.
41
Goldfarb, Avi
40
Qiu, Liangfei
39
Skiera, Bernd
39
Kuchler, Theresa
35
Stroebel, Johannes
35
Ghose, Anindya
34
Law, Chun Hung Roberts
33
Tucker, Catherine
33
Füller, Johann
32
Bailey, Michael
29
Tan, Yong
29
Hajli, Nick
28
Stephen, Andrew T.
28
Wirtz, Bernd W.
28
Kollmann, Tobias
27
Ozuem, Wilson
27
Martínez-López, Francisco J.
26
Rita, Paulo
26
Asongu, Simplice
25
Gu, Bin
25
Kumar, Subodha
25
Pitt, Leyland F.
25
Stieglitz, Stefan
25
Loureiro, Sandra Maria Correia
24
Vrontis, Demetris
24
Bauer, Hans H.
23
Filieri, Raffaele
23
Gretzel, Ulrike
23
Harrigan, Paul
23
Ruyter, Ko de
23
Sabatini, Fabio
23
Saxton, Gregory D.
23
Wilbur, Kenneth C.
23
Budzinski, Oliver
22
Flavián Blanco, Carlos
22
Jerath, Kinshuk
21
Karjaluoto, Heikki
21
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Institution
All
Springer Fachmedien Wiesbaden
142
IGI Global
130
National Bureau of Economic Research
73
Information Resources Management Association
18
American Marketing Association
16
Books on Demand GmbH <Norderstedt>
16
OECD
15
Haufe-Lexware GmbH & Co. KG
13
Springer Gabler <Firma>
13
Springer-Verlag GmbH
13
Nomos Verlagsgesellschaft
12
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
12
Verlag Dr. Kovač
10
Deutscher Dialogmarketing Verband
9
International Institute of Social and Economic Sciences
9
Universität Mannheim
9
World Bank Group
9
International Telecommunications Society (ITS)
8
MITP Verlags-GmbH & Co. KG
8
Organisation for Economic Co-operation and Development
8
Technische Universität Dresden
8
epubli GmbH
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
Springer International Publishing
7
Wiley-VCH
7
World Bank
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Campus Verlag
5
Peter Lang GmbH
5
RWTH Aachen
5
ToKnowPress
5
Agricultural and Applied Economics Association - AAEA
4
London School of Economics (LSE)
4
Redline Verlag
4
TRIPLE-I <2007, Graz>
4
Technische Universität Braunschweig
4
UVK Verlagsgesellschaft mbH
4
World Tourism Organization
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
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Published in...
All
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
267
SpringerLink / Bücher
260
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
246
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Tourism management : research, policies, practice
151
Journal of management information systems : JMIS
150
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Springer eBook Collection
136
Psychology & marketing
129
International journal of hospitality management
124
Electronic commerce research
120
International journal of electronic marketing and retailing : IJEMR
120
Journal of internet commerce
115
Industrial marketing management : the international journal for industrial and high-tech firms
108
International journal of business information systems : IJBIS
107
Business horizons
105
Journal of travel and tourism marketing
100
Journal of promotion management : innovations in planning and applied research
98
Journal of marketing management : MM
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of technology marketing : IJTMkt
89
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
88
Journal of marketing
86
International journal of advertising : the quarterly review of marketing communications
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
International journal of networking and virtual organisations : IJNVO
81
The journal of product & brand management
81
CESifo working papers
78
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Source
All
ECONIS (ZBW)
28,866
Other ZBW resources
942
EconStor
387
RePEc
333
USB Cologne (EcoSocSci)
279
BASE
12
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29,551
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29551
The role of e-sellers' overall reputation on trust formation, purchase intention and purchase satisfaction : a developing country perspective
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10003781018
Saved in:
29552
"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
Saved in:
29553
A framework for determining customer satisfaction : an empirical analysis
Chaudhuri, Ranjan
;
Verma, Sanjeev
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 190-201
Persistent link: https://www.econbiz.de/10003781084
Saved in:
29554
Das Web als Fenster zum Kunden : neue Regeln für neue Insights
Zinnbauer, Markus
;
Schnitzer, Tobias
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003781209
Saved in:
29555
Social Network Analysis : Erkenntnisse für die Markenpositionierung im Web
Rudolph, Thomas
;
Emrich, Oliver
;
Nagengast, Liane
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 11-16
Persistent link: https://www.econbiz.de/10003781211
Saved in:
29556
Brand Communities
Hellmann, Kai-Uwe
;
Kenning, Peter
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
37
(
2008
)
11
,
pp. 609-611
Persistent link: https://www.econbiz.de/10003781679
Saved in:
29557
Motive bei studentischen Evaluationen von Lehrleistungen unter "MeinProf.de" : ein auffälliger Zusammenhang in den Daten der Website
Freudenberger, Axel
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
37
(
2008
)
11
,
pp. 617-619
Persistent link: https://www.econbiz.de/10003781692
Saved in:
29558
Internet-Werbung mit Google Adwords
Mattmüller, Roland
;
Reitzle, Saskia
;
Heisterkamp, …
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
37
(
2008
)
11
,
pp. 1515-1518
Persistent link: https://www.econbiz.de/10003781739
Saved in:
29559
Collective forms of resistance : the transformative power of moderate communities : evidence from the BookCrossing case
Dalli, Daniele
;
Corciolani, Matteo
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10003781951
Saved in:
29560
Capturing tacit knowledge across different domains : Knowledge Community (K-Comm)
Agarwal, Naresh Kumar
;
Poo, Danny C. C.
- In:
International journal of business information systems : …
3
(
2008
)
6
,
pp. 668-685
Persistent link: https://www.econbiz.de/10003782146
Saved in:
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