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Search: subject:"Source Credibility"
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Consumer behaviour
87
Konsumentenverhalten
85
source credibility
82
Credibility
69
Glaubwürdigkeit
69
Source credibility
64
Social Web
58
Social web
58
Internet marketing
56
Online-Marketing
55
Viral marketing
39
Advertising effects
38
Virales Marketing
38
Werbewirkung
38
Brand management
24
Markenführung
24
Advertising
20
Celebrity endorsement
20
Werbung
18
Celebrity-Werbung
17
Online retailing
15
Online-Handel
15
Social media
13
Brand image
12
Markenimage
12
Information behaviour
9
Informationsverhalten
9
eWOM
9
social media
9
Confidence
8
Experiment
8
Financial audit
8
Public relations
8
Vertrauen
8
Website
8
Wirtschaftsprüfung
8
information adoption
8
purchase intention
8
Öffentlichkeitsarbeit
8
Communication
7
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Undetermined
126
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28
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Article
170
Book / Working Paper
6
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Article in journal
142
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142
research-article
15
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4
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4
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3
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2
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English
166
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9
Spanish
1
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Camilleri, Mark Anthony
3
Filieri, Raffaele
3
Hildenbrand, Andreas
3
Mishra, Abhishek
3
Piper, Anne
3
Aram, Farshad
2
Baker, Thomas
2
Baudier, Patricia
2
Boissieu, Élodie de
2
Ding, Yue
2
Esmaeilpour, Majid
2
Fachrurazi, Fachrurazi
2
Fahham, Achmad Muchaddam
2
Kackovic, Monika
2
Khwaja, Muddasar Ghani
2
Kozak, Metin
2
Kühl, Rainer W.
2
Mahapatra, Sabita
2
Mayzlin, Dina
2
Meyer, Tracy
2
Munnukka, Juha
2
Qiu, Lingyun
2
Silalahi, Sahat Aditua Fandhitya
2
Toivonen, Hanna
2
Uusitalo, Outi
2
Wijnberg, Nachoem M.
2
Zaman, Umer
2
Abitbol, Alan
1
Agarwal, Bhawna
1
Ahmadi, Hormoz
1
Akdoğan, Kutay
1
Akram, Umair
1
Alboqami, Hassan
1
Alsaeed, Ghadeer R.
1
Altıntaş, Emre
1
Amrehn, Jana
1
Andrea Gudmundsdóttir
1
Anuj
1
Arasli, Hüseyin
1
Aroopala, Christy
1
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Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
International Institute of Social and Economic Sciences
1
School of Management, Yale University
1
Published in...
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International journal of internet marketing and advertising : IJIMA
7
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Journal of electronic commerce research : JECR
4
Journal of promotion management : innovations in planning and applied research
4
Online Information Review
4
Health marketing quarterly
3
International journal of hospitality management
3
Journal of marketing communications
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing intelligence & planning
3
Auditing : a journal of practice & theory
2
European journal of marketing
2
Global business review
2
Information systems research : ISR
2
International journal of consumer studies
2
Journal of Hospitality and Tourism Technology
2
Journal of consumer marketing
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The journal of services marketing
2
Accounting horizons : a quarterly publication of the American Accounting Association
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Advances in accounting : a research annual
1
Agriculture and Human Values
1
Asia Pacific Journal of Marketing and Logistics
1
Asia-Pacific Journal of Business Administration
1
Asian African journal of economics and econometrics
1
Australasian marketing journal
1
Behavioral research in accounting
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business strategy and the environment
1
Cogent Business & Management
1
Cogent business & management
1
Construction Management and Economics
1
Corporate reputation review : an international journal
1
Data science and management : DSM
1
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Source
All
ECONIS (ZBW)
148
Other ZBW resources
15
RePEc
9
EconStor
4
Showing
151
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160
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176
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151
Oyster Demand Adjustments to Counter-Information and Source Treatments in Response to Vibrio vulnificus
Morgan, O. Ashton
;
Martin, Gregory S.
;
Huth, William L.
- In:
Journal of Agricultural and Applied Economics
41
(
2009
)
03
the source of a counter-information treatment, we find that
source
credibility
impacts behavior. Oyster consumers, and in …
Persistent link: https://www.econbiz.de/10008504236
Saved in:
152
An empirical research of the factors affecting users to follow companies' microblogs
Zhang, Kem Z. K.
;
Zhao, Sesia J.
;
Zhang, Hong
;
Lee, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10011282018
Saved in:
153
Customer preference for decision authority in credence services : the moderating effects of
source
credibility
and persuasion knowledge
Ngamvichaikit, Anothai
;
Beise-Zee, Rian
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 274-299
Persistent link: https://www.econbiz.de/10010359564
Saved in:
154
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
Saved in:
155
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
156
eWOM in online customer support communities : key variables in information quality and
source
credibility
Dancer, Hannah
;
Filieri, Raffaele
;
Grundy, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 290-305
Persistent link: https://www.econbiz.de/10010385969
Saved in:
157
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
158
The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games
Lee, Min Kyo
;
Ryu, Sangyoon
;
Clavio, Galen
;
Lovell, M. David
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011541862
Saved in:
159
Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Zhu, Ling
;
Yin, Guopeng
;
He, Wei
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10010476763
Saved in:
160
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
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