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Search: subject:"Soziale Medien"
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Subject
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Social Web
20,120
Social web
20,120
Online-Marketing
5,819
Internet marketing
5,734
Consumer behaviour
4,539
Konsumentenverhalten
4,539
Soziales Netzwerk
2,428
Social network
2,262
Viral marketing
2,179
Virales Marketing
2,178
Beziehungsmarketing
2,012
Relationship marketing
2,011
Electronic Commerce
1,843
Brand management
1,767
Markenführung
1,767
E-commerce
1,759
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,732
Social media
1,695
social media
1,621
Digitalisierung
1,415
Online retailing
1,405
Online-Handel
1,405
Digitization
1,374
Internet
1,369
Markenimage
969
Brand image
964
Wissensmanagement
901
Knowledge management
873
Öffentlichkeitsarbeit
861
Digital platform
852
Digitale Plattform
849
Kundenintegration
848
Customer integration
847
Deutschland
839
Public relations
836
Germany
820
Marketingmanagement
693
Marketing management
687
Social Media
684
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Undetermined
8,728
Free
4,534
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Article
15,014
Book / Working Paper
6,419
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7
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Article in journal
11,826
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11,826
Aufsatz im Buch
3,216
Book section
3,216
Graue Literatur
1,157
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1,157
Working Paper
870
Arbeitspapier
868
Hochschulschrift
520
Collection of articles of several authors
479
Sammelwerk
479
Case study
433
Fallstudie
433
Aufsatzsammlung
350
Thesis
302
Conference paper
177
Konferenzbeitrag
177
Ratgeber
159
Guidebook
146
Konferenzschrift
120
Lehrbuch
64
Collection of articles written by one author
59
Conference proceedings
59
Sammlung
59
Textbook
50
Dissertation u.a. Prüfungsschriften
42
Handbook
27
Handbuch
27
Amtsdruckschrift
25
Government document
25
Glossar enthalten
22
Glossary included
22
Forschungsbericht
20
Interview
12
Amtliche Publikation
10
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9
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7
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7
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English
18,804
German
2,621
French
27
Polish
12
Spanish
8
Italian
4
Undetermined
4
Portuguese
3
Russian
3
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1
Swedish
1
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Author
All
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
33
Bailey, Michael
29
Füller, Johann
29
Qiu, Liangfei
29
Whinston, Andrew B.
28
Hajli, Nick
26
Kreutzer, Ralf T.
24
Ozuem, Wilson
24
Law, Chun Hung Roberts
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Loureiro, Sandra Maria Correia
22
Martínez-López, Francisco J.
22
Richter, Alexander
21
Tochtermann, Klaus
21
Filieri, Raffaele
20
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Leimeister, Jan Marco
19
Pitt, Leyland F.
19
Rita, Paulo
19
Walsh, Gianfranco
19
Allcott, Hunt
18
Gretzel, Ulrike
18
Krcmar, Helmut
18
Kummer, Michael E.
18
Stieglitz, Stefan
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Koch, Michael
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
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Institution
All
IGI Global
118
Springer Fachmedien Wiesbaden
93
National Bureau of Economic Research
50
Books on Demand GmbH <Norderstedt>
12
Nomos Verlagsgesellschaft
10
Springer-Verlag GmbH
10
American Marketing Association
8
Information Resources Management Association
8
Technische Universität Dresden
8
Verlag Dr. Kovač
8
World Bank Group
8
Friedrich-Schiller-Universität Jena
7
OECD
7
World Bank
7
Edward Elgar Publishing
6
Haufe-Lexware GmbH & Co. KG
6
Springer Gabler <Firma>
6
Springer International Publishing
6
MITP Verlags-GmbH & Co. KG
5
Wiley-VCH
5
epubli GmbH
5
RWTH Aachen
4
TRIPLE-I <2007, Graz>
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
3
International Telecommunications Society
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Redline Verlag
3
Shaker Verlag
3
Steria Mummert Consulting AG
3
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Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
94
Springer eBook Collection
92
Business horizons
90
International journal of advertising : the review of marketing communications
86
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
77
Journal of travel and tourism marketing
73
Journal of marketing management : MM
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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Source
All
ECONIS (ZBW)
21,213
USB Cologne (EcoSocSci)
218
EconStor
9
Showing
31
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40
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31
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
32
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
33
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
34
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
35
Going digital : developing social capital through online social networks in regional SMEs : an Australian study
Bosua, Rachelle
;
Evans, Nina
- In:
Knowledge and process management : the journal of …
31
(
2024
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10014468763
Saved in:
36
Virtual collaborative spaces : a case study on the antecedents of collaboration in an open-source software community
Conaldi, Guido
;
Vita, Riccardo de
;
Ghinoi, Stefano
; …
- In:
R & D management
54
(
2024
)
2
,
pp. 347-369
Persistent link: https://www.econbiz.de/10014468934
Saved in:
37
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
38
Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus
;
Gdanska-Ast, Monika
;
Marshall, Kristen
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
Saved in:
39
Global environmental equities and investor sentiment : the role of social media and Covid-19 pandemic crisis
Gabriel, Vítor Manuel de Sousa
;
Lozano-García, María …
- In:
Review of managerial science : RMS
18
(
2024
)
1
,
pp. 105-129
Persistent link: https://www.econbiz.de/10014448425
Saved in:
40
New adjustment procedure for distortion in age distribution
Rasul, Afza
;
Nasir, Jamal Abdul
;
Jdanov, Dmitri A.
-
2024
Persistent link: https://www.econbiz.de/10014448523
Saved in:
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