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Search: subject:"Soziale Netzwerke"
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Social Web
20,525
Social web
20,525
Online-Marketing
5,825
Internet marketing
5,771
Consumer behaviour
4,696
Konsumentenverhalten
4,696
Soziales Netzwerk
2,354
Social network
2,253
Viral marketing
2,192
Virales Marketing
2,191
Beziehungsmarketing
2,032
Relationship marketing
2,032
Electronic Commerce
1,822
Brand management
1,777
Markenführung
1,777
E-commerce
1,773
Social media
1,734
social media
1,686
Online retailing
1,447
Online-Handel
1,447
Digitalisierung
1,410
Digitization
1,385
Internet
1,301
Markenimage
993
Brand image
988
Web 2.0 technologies
939
Web 2.0-Technologien
937
Digital platform
875
Digitale Plattform
872
Customer integration
859
Kundenintegration
859
Öffentlichkeitsarbeit
800
Public relations
785
Wissensmanagement
752
Knowledge management
743
Deutschland
699
Germany
686
Marketingmanagement
684
Marketing management
679
Social relations
658
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4,558
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6
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Author
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Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
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IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
50
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Journal of business research : JBR
452
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
153
Information systems research : ISR
148
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
82
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
CESifo working papers
56
Journal of advertising research
56
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Source
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ECONIS (ZBW)
20,545
USB Cologne (EcoSocSci)
8
EconStor
7
RePEc
2
Showing
21
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30
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20,562
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21
Investigating innovation diffusion in gender-specific medicine : insights from social network analysis
Baum, Katharina
;
Baumann, Annika
;
Batzel, Katharina
- In:
Business & information systems engineering
66
(
2024
)
3
,
pp. 335-355
Persistent link: https://www.econbiz.de/10014582611
Saved in:
22
Designing virtual coaching solutions
Schlieter, Hannes
;
Gand, Kai
;
Weimann, Thure Georg
; …
- In:
Business & information systems engineering
66
(
2024
)
3
,
pp. 377-400
Persistent link: https://www.econbiz.de/10014582644
Saved in:
23
Digital surveillance in organizations
Grisold, Thomas
;
Seidel, Stefan
;
Heck, Markus
;
Berente, …
- In:
Business & information systems engineering
66
(
2024
)
3
,
pp. 401-410
Persistent link: https://www.econbiz.de/10014582682
Saved in:
24
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
25
Cash or non-cash? : Exploring ideators' incentive preferences in crowdsourcing contests
Riedl, Christoph A.
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 487-514
Persistent link: https://www.econbiz.de/10014583064
Saved in:
26
The Content of tweets and the usefulness of YouTube and instagram in corporate communication
Bilinski, Pawel
- In:
The European accounting review
33
(
2024
)
1
,
pp. 279-311
Persistent link: https://www.econbiz.de/10014583999
Saved in:
27
Industry 4.0 in finance, digital financial services and digital financial inclusion in developing countries : opportunities, challenges, and possible policy responses
Mpofu, Favourate Y.
- In:
International journal of economics and financial issues …
14
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014584065
Saved in:
28
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
29
StockTwits classified sentiment and stock returns
Divernois, Marc-Aurèle
;
Filipović, Damir
- In:
Digital finance : smart data analytics, investment …
6
(
2024
)
2
,
pp. 249-281
Persistent link: https://www.econbiz.de/10014584487
Saved in:
30
State roles in platform governance : AI's regulatory geographies
Ferrari, Fabian
- In:
Competition & change : the journal of global business …
28
(
2024
)
2
,
pp. 340-358
Persistent link: https://www.econbiz.de/10014631341
Saved in:
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