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Search: subject:"Soziale Netzwerke"
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Social Web
20,120
Social web
20,120
Online-Marketing
5,663
Internet marketing
5,611
Consumer behaviour
4,508
Konsumentenverhalten
4,508
Soziales Netzwerk
2,314
Social network
2,214
Viral marketing
2,152
Virales Marketing
2,151
Beziehungsmarketing
1,971
Relationship marketing
1,971
Electronic Commerce
1,778
Brand management
1,735
Markenführung
1,735
E-commerce
1,730
Social media
1,691
social media
1,619
Online retailing
1,391
Online-Handel
1,391
Digitalisierung
1,388
Digitization
1,364
Internet
1,288
Markenimage
966
Brand image
961
Web 2.0 technologies
931
Web 2.0-Technologien
929
Digital platform
843
Digitale Plattform
840
Customer integration
838
Kundenintegration
838
Öffentlichkeitsarbeit
785
Public relations
770
Wissensmanagement
743
Knowledge management
734
Deutschland
697
Germany
684
Marketingmanagement
654
Marketing management
649
Social relations
645
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4,449
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5,711
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6
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1,111
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843
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839
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425
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416
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296
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227
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119
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98
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50
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25
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25
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2
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Author
All
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
Qiu, Liangfei
29
Füller, Johann
28
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Loureiro, Sandra Maria Correia
22
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
20
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
Haenlein, Michael
15
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IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
49
Nomos Verlagsgesellschaft
10
Books on Demand GmbH <Norderstedt>
9
American Marketing Association
8
World Bank Group
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
136
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Springer eBook Collection
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Corporate communications : an international journal
52
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Source
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ECONIS (ZBW)
20,140
USB Cologne (EcoSocSci)
8
EconStor
7
RePEc
2
Showing
31
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40
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20,157
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date (oldest first)
31
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
32
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
33
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
34
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
35
Going digital : developing social capital through online social networks in regional SMEs : an Australian study
Bosua, Rachelle
;
Evans, Nina
- In:
Knowledge and process management : the journal of …
31
(
2024
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10014468763
Saved in:
36
Virtual collaborative spaces : a case study on the antecedents of collaboration in an open-source software community
Conaldi, Guido
;
Vita, Riccardo de
;
Ghinoi, Stefano
; …
- In:
R & D management
54
(
2024
)
2
,
pp. 347-369
Persistent link: https://www.econbiz.de/10014468934
Saved in:
37
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
38
Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus
;
Gdanska-Ast, Monika
;
Marshall, Kristen
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
Saved in:
39
Global environmental equities and investor sentiment : the role of social media and Covid-19 pandemic crisis
Gabriel, Vítor Manuel de Sousa
;
Lozano-García, María …
- In:
Review of managerial science : RMS
18
(
2024
)
1
,
pp. 105-129
Persistent link: https://www.econbiz.de/10014448425
Saved in:
40
New adjustment procedure for distortion in age distribution
Rasul, Afza
;
Nasir, Jamal Abdul
;
Jdanov, Dmitri A.
-
2024
Persistent link: https://www.econbiz.de/10014448523
Saved in:
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