Charters, Stephen - In: International Journal of Wine Marketing 17 (2005) 1, pp. 54-68
This research investigates wine drinkers' engagement with sparkling wine, including why they drink it, how they … of its quality. The study confirms some existing assumptions about sparkling wine (for instance, its role as a symbol of … that consumption of sparkling wine has more symbolic than experiential significance — and specifically that the role of …