Ishida, Junichiro; Takahara, Tsuyoshi - 2022
This paper examines the optimal content regulation of DTCA by comparing two forms of DTCA-product-specific and category-specific … high, there often exists a Pareto-improving policy choice: category-specific DTCA is preferred when the marketsize … between pharmaceutical firms and patients: firms are worse off under product-specific DTCA while patients are better off. We …