Vogler, Daniel; Schranz, Mario; Eisenegger, Mark - In: Corporate Communications: An International Journal 21 (2016) 3, pp. 322-332
stakeholder groups are the driving forces in the process of reputation constitution of the Swiss banking industry and how it was … 2004 and 2010. Findings – Data shows that the influence of political stakeholder groups on media reputation of Swiss banks … to social topics in crisis period. The increased importance of political stakeholder groups and social topics in crisis …