Aungkana Jattamart; Nusawat, Paingruthai; Achaporn … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-16
hotel reservation through ELS. The conceptual framework of the study integrates the concepts of the stimulus-organism-response … (SOR) framework in conjunction with the Five-Factor Model (Big Five). Data were collected from 401 online questionnaires …